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Hit Like A Girl 2012

Aiming to seek, support and celebrate the impact of female drummers on contemporary music and the worldwide drumming community, leading drum equipment manufacturers Crush, TRX, Vater, Evans and SKB, along with major drum media companies including DRUM!, Tom Tom Magazine: A Magazine About Female Drummers, Alfred Music, Drum Channel and the Enter Music Network, are joining together to sponsor “Hit Like A Girl 2012,” the first ever drumming contest for girls and women.

The online competition will be hosted at www.HitLikeAGirl2012.com and is open to female drumset players of all ages, levels, types and styles. Entries in the form of 3-5 minute performance videos will be accepted from February 1 through March 31, 2012 with the winners to be announced May 1. The video entries will be posted on the Hit Like A Girl 2012 YouTube channel and must include a brief, written description of the player’s influences and/or reasons for drumming. Since the competition will take place online, players can participate from anywhere in the world with an internet connection.

For the final rounds, the top videos will be judged by a stellar panel of female drum artists, including drumming legend Sheila E, Jess Bowen (The Summer Set), Susie Ibarra (Mundo Niños), Dawn Richardson (4 Non-Blondes), Kim Thompson (Beyoncé), Hannah Ford, and more (pending availability). Judging criteria will include technique, time, feel, creativity, personality, passion and showmanship. Fans, friends and drum enthusiasts from around the world will have the opportunity to vote for their favorites in the preliminary rounds through YouTube viewer rankings.

Hit Like A Girl 2012 brings Crush Drums and TRX Cymbals, two of the fastest rising names in the drum business, together with some of the industry’s most established and popular brands, such as Vater drumsticks, Evans drumheads, Alfred Music and SKB cases. Contest prizes will feature a complete drum and cymbal set along with sticks, heads, cases and a variety of other accessories and merch totaling over $10,000.

According to its organizers, not only is holding an online contest exclusively for female drummers a fresh approach to a traditional drumming activity, the amount of marketing support and media coverage across multiple print, electronic and point-of-purchase platforms is unprecedented. Along with full-page advertisements and expanded coverage, winners will be featured in DRUM! and Tom Tom magazines while Drum Channel will also host the final round of video competition and is planning special programming. “Hit Like A Girl 2012” banners and promotional messaging will also appear on sponsors’ websites and social media as well as Enter Music Network affiliates such as DrummerCafe.com, DrummerConnection.com, DrumLink.com, OnlineDrummer.com, SickDrummer.com, and others.

Plans for online and in-store signage at music dealers and other retail outlets are also in the works and contest organizers are asking other drumming-related companies and individuals to help draw attention to the contributions of female drummers and encourage more girls and women to play drums by planning their own women’s drumming activities throughout the year.

For a complete list of contest rules, prizes and entry instructions, visit any sponsor’s website (listed below), search for their Facebook page or go to www.hitlikeagirl2012.com.

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