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Precision Stunt Driver Performs the First-Ever Automobile-Powered Solo on Yamaha Rock Tour Drums in New 2011 Lexus IS CommercialBehind Scenes at Lexus

Behind Scenes at Lexus

Drummers will undoubtedly be thrilled with the new 30-second Lexus commercial (see below), entitled “Music Track,” which is airing nationally and features a 2011 Lexus IS playing a rock-and-roll drum groove on a series of Yamaha Rock Tour drums. A companion behind-the-scenes video shows how it was all orchestrated.

Yamaha provided 20 Rock Tour drum set components and over 100 pieces of hardware, setting up hi-hats, snares, toms, and bass drums. Drum tech Tod Burr mapped out a drum chart for the car to play and precision driver Eddie Braun pulled off the feat in a large hanger in Long Beach, Calif.

The concept of “Music Track” called for the car to roll over a series of custom-designed, pressure-activated pedals that triggered drumsticks and bass drum pedals to strike the instruments. Dr. Curtis Bennett, chair of the math department at Loyola Marymount University, helped arrange the pedals at precise intervals, placed according to a mathematical formula that created a 155 beats-per-minute groove attuned to fractions of a second. Braun’s challenge was to drive at the precise speed, passing close enough to the drums and stands to trigger the pedals without knocking anything over.

“It took a lot of work by a lot of people to pull this off and the end result looks amazing and sounds incredible,” said Dave Jewell, marketing manager, Yamaha Drums. “When you combine two great precision products – Yamaha Drums and Lexus automobiles – the results are nothing short of astounding.”

For more information, write Yamaha Corporation of America, P.O. Box 6600, Buena Park, CA 90622; telephone (714) 522-9011; e-mail This email address is being protected from spambots. You need JavaScript enabled to view it.; visit www.yamaha.com/press.

About Yamaha

Yamaha Corporation of America is the largest subsidiary of Yamaha Corporation, Japan and offers a full line of musical instruments and sound reinforcement products to the U.S. market. Products include: acoustic and digital pianos, portable keyboards, guitars, acoustic and electronic drums, band and orchestral instruments, marching percussion products, synthesizers, professional digital and analog audio products, and innovative technology products targeted to the hobbyist, education, worship, professional music, and installation markets.

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